Where It All Began
150 Years of History & Heritage
Founded by George Swan & William Edgar in 1812, the world-famous Swan & Edgar department store marked the cornerstone of London’s West End luxury fashion scene. Swan & Edgar developed into an iconic British institution steeped in history, with over 150 years of luxury retail history and survived two World Wars. It became a name synonymous with heritage and quality.
Four Generations Of Watchmaking
The Principles & Values
Today, led by 3rd generation watchmaker Antoni Fields and 4th generation watchmaker James Fields, Swan & Edgar celebrates this rich lineage by merging traditional craftsmanship with state-of-the-art technology in making hand assembled signature timepieces. We scour the earth sourcing the highest quality raw materials and individually select the finest engineers to build the complications which comprise our precise and sophisticated hand assembled movements.
Hand Finished & Hand Assembled
Elegance, Functionality & Quality
All Swan & Edgar watches are meticulously hand assembled and hand finished before enduring a rigorous 5 day process of quality and precision testing. Each watch will then be engraved with its individual serial number and awarded our industry leading 5 year warranty. A Swan & Edgar timepiece embodies a unique moment in the iconic store’s history and culminates generations of watchmaking expertise.